N200, N250r, and N400 event-related brain potentials reveal three loci of repetition priming for familiar names.

The authors assessed immediate repetition effects on event-related potentials (ERPs) while participants performed familiarity decisions for written personal names. For immediately repeated familiar names, the authors observed 3 distinct ERP modulations. At 180-220 ms, a posterior N200 effect occurred for names preceded by same-font primes only. In addition, an increased left temporal negativity (N250r, 220-300 ms) and a reduced central-parietal negativity (N400, 300-400 ms) were seen both for same-font and different-font repetitions. In a 2nd experiment, when names were preceded by either their corresponding face or the face of a different celebrity, only the N400 effect was preserved. These findings suggest that the N200, N250r, and N400 effects reflect facilitated processing at font-specific featural, lexical, and semantic levels of processing, respectively.